Proudly owned by Australia's & Made, De Lorenzo creates beautiful botanical-based, cruelty-free, 100% certified vegan and never tested on animals.
by lorenzohair care is proud to be made in Australia, cruelty free and certified vegan. We offer the highest quality natural hair care, manufactured in an environmentally responsible manner. The result is beautiful hair inside and out.
Pioneers in the Australian hairdressing industry, De lorenzo's story has managed to survive the world war, the Great Depression, retirement and death. Despite all these setbacks, the brand continues to live as a family business that continues to drive the industry forward with innovative developments. While De Lorenzo's business started 25 years ago, the brand's origins began 80 years ago in a barbershop in Coogee. De Lorenzo is an Australian-made, family-owned professional hair care company with a strong commitment to environmental responsibility.
De Lorenzo manufactures exclusive professional products for beauty salons including styling products, daily shampoos and conditioners, scalp therapy ranges and specialty treatment products. All De Lorenzo products are listed cruelty-free and contain no animal-derived ingredients. They do not contain petrochemicals and contain certified organic and biodegradable ingredients, vegetable extracts, fruits and vegetables, vitamins and natural vegetable oils. With a variety of today's must-have products, De Lorenzo products are packed with certified organic extracts, natural vegetable oils and vitamins.
The Instant Rejuven8 treatment protects color and repairs damage, and De Lorenzo Instant Rejuven8 The Ends protects and nourishes hair when and where it is needed most. The De Lorenzo Rejuven8 and Novafusion ranges care for coloured hair, keeping it shiny and shiny. Over many decades of manufacturing, De Lorenzo has discovered that many plant-based alternatives work just as well, or even better than their animal-derived counterparts. Founded in the 1930s by brothers Anton and Vincent, De Lorenzo is a proudly Australian product range that works hard to keep hair healthy and style simple.
All De Lorenzo products are certified vegan and accredited by Choose Cruelty Free (CCF), using certified organic and plant-based ingredients that are sustainably grown and harvested in the wild whenever possible. These fantastic products are made with natural ingredients and a strong belief in what De Lorenzo calls the four natural balances of hair (which include moisture, protein, pH and natural oils) for beautiful and amazing results. Products such as lanolin and beeswax, derived from animals and widely used by other beauty companies, are not found in the De Lorenzo ranges. In the early 1930s, brothers Anton and Vincent de Lorenzo began their burgeoning careers in the hairdressing industry as barbers in Redfern, New South Wales.
Hair treatments are often not enough, but add a De Lorenzo treatment and you take your hair health to the next level. Whether your hair needs hydration, heat protection, body or color maintenance, the selection of De Lorenzo hair care products available online at Oz Hair & Beauty will ensure you have a product that is right for you. De Lorenzo is a family-owned Australian hair care company that has a loyal following and a long and distinguished history. The delorenzo family decided to return to the industry and start a new hair care business based on concepts similar to those of the past.