De lorenzo hair care is proud to be made in Australia, cruelty free and certified vegan. We offer the highest quality natural hair care, manufactured in an environmentally responsible manner. The result is beautiful hair inside and out. The Australian Made Campaign is pleased to welcome De Lorenzo as a licensee.
Executive Director Ben Lazzaro visited them in Sydney last month to present his official Australian Made certificate. A pioneer in the Australian hairdressing industry, Lorenzo's story has managed to survive the world war, the Great Depression, retirement and death. Despite all these setbacks, the brand continues to live as a family business that continues to drive the industry forward with innovative developments. Although De Lorenzo's business started 25 years ago, the brand's origins began 80 years ago in a barbershop in Coogee.
De Lorenzo is an Australian-made, family-owned professional hair care company with a strong commitment to environmental responsibility. De Lorenzo manufactures exclusive professional products for beauty salons that include styling products, daily shampoos and conditioners, scalp therapy ranges and specialty treatment products. All De Lorenzo products are listed cruelty-free and contain no animal-derived ingredients. They do not contain petrochemicals and contain certified organic and biodegradable ingredients, vegetable extracts, fruits and vegetables, vitamins and natural vegetable oils.
The De Lorenzo family has shaped the landscape of the Australian hairdressing industry with plans to continue to do so in the future. If you are looking for 100% authentic Australian products, De Lorenzo is your range. The delorenzo family decided to return to the industry and start a new hair care business based on concepts similar to those of the past. Staying true to its core values, De Lorenzo has always had a natural approach to hair care and continues to develop and manufacture all of its products on Australian shores, proudly supporting Australian employment and the local economy.
De Lorenzo's products are 100% Australian and have been created with the strong concept that beauty and ethics can and should go hand in hand.