With botanical extracts such as kakadu plum, birch and rooibos extract, the range contains no sulfates or parabens. According to Patrick Fitzpatrick, a professional color technician at Schwarzkopf, sulfate-free shampoos are also a great option for people with colored hair. We hate to play favorites when it comes to ingredients, but these natural wonders offer more benefits to the skin than most. According to Annabelle Personeni, botanical chemist for the Al'chemy hair brand, sulfates are a commonly used surfactant (a mixture of molecules that attract water and oil) that creates the cleansing and foaming effect seen in most shampoos.
This creation from the De Lorenzo range gently enhances beautiful reflections, resulting in a color that remains balanced yet sublime. De Lorenzo's Rose Gold Color Care Shampoo is designed to dazzle by providing stunning rose gold tones to blonde hair. Moving forward 30 years, de lorenzo haircare has become a leading brand in hair care in professional salons across the country. While sulfate-free shampoos have long been an obvious alternative for people with sensitive skin, The Blonde Room founder George Giavis says that more and more customers are ordering these products for a different reason.
The brand began its beginnings in the 1930s, when brothers Anton and Vincent de lorenzo began their careers as barbers in Redfern, New South Wales. De Lorenzo's mission is to provide professional salons with the highest quality and environmentally responsible natural hair care. De Lorenzo is committed to using certified organic ingredients that are sustainably grown and harvested in nature whenever possible. Novafusion Color Care Shampoo is formulated to control the discoloration of natural and color enhanced hair with UV inhibitors and botanical extracts that improve health, condition and shine.
Because shampoos are less processed, they are gentle on the skin and are said to produce less irritation. I made the switch to sulfate-free shampoos a little over a month ago, after they dyed my hair for the first time. Novafusion makes it easy to maintain color and is available in a variety of shampoo colors and supportive conditioners. Although they are commonly used in shampoos for this reason (they are also one of the cheapest cleaning ingredients for mass production), they can cause problems for some people.