De lorenzo hair care is proud to be made in Australia, cruelty free and certified vegan. We offer the highest quality natural hair care, manufactured in an environmentally responsible manner. We are strongly opposed to animal testing and do not use this practice or any animal-derived ingredients in the manufacture of our products. In the De Lorenzo study, we conduct our own internal evaluations of volunteer models who enjoy being part of the development process and watching it evolve.
De Lorenzo is proud to support Animals Australia. All lorenzo products are certified vegan and accredited by Choose Cruelty Free (CCF), using certified organic and plant-based ingredients that are sustainably grown and harvested in the wild whenever possible. De Lorenzo was founded in 1987 by Vincent and Anton De Lorenzo, two of Australia's most influential hairdressing identities since 1945. Brothers Anton and Vincent de Lorenzo began their hairdressing careers as barbers and developed their skills and passion until finally they decided to make their own products. Ideal for all hair types, De Lorenzo takes an ethical approach to hair care with a range of products that target the needs of colored, fine and dry or damaged hair through a wide range of shampoos, conditioners, hair treatments and styling products.
Products such as lanolin and beeswax, derived from animals and widely used by other beauty companies, are not found in the De Lorenzo ranges. To reduce its footprint, De Lorenzo is incorporating the highest component of recycled material into all its used packaging, a logo is displayed on the packaging indicating the recycled component being used. The Instant Rejuven8 treatment protects color and repairs damage, and De Lorenzo Instant Rejuven8 The Ends protects and nourishes hair when and where it is needed most. The De Lorenzo Rejuven8 and Novafusion ranges care for coloured hair, keeping it shiny and shiny.
Founded in the 1930s by brothers Anton and Vincent, De Lorenzo is a proudly Australian product range that works hard to keep hair healthy and style simple. De Lorenzo aims to ensure that all customers experience quality while using only sustainable ingredients in their products. Hair treatments are often not enough, but add a De Lorenzo treatment and you take your hair health to the next level. De Lorenzo is a family-owned Australian hair care company that has a loyal following and a long and distinguished history.
De Lorenzo has a high-profile and fashionable clientele that is loyal to its renowned products.